Unique Pools & Spas Website Redesign Reveal

Apr 14, 2016 | Redesign | 0 comments

Unique Pools & Spas New Website Redesign by Anna Martin Designs

Unique Pools & Spas is a family-owned and operated business based out of Richmond, VA that specializes in service, maintenance, and repairs in the pool and spa industry. They are also the only automatic pool cover headquarters for the East Coast, servicing all makes and models of automatic pool covers. Did you know that some automatic pool covers can hold between 485 lbs to over 4000 lbs! That should give any pool owner peace of mind, especially if there are kids around.

Owner, Genaro, approached me after small group on Wednesday night as I mentioned a need for more clients to serve. Boy did God move quickly! Genaro and I got started that week on a redesign for his website. He had gone the self-made route, and was ready to take his online presence serious.

Some of the improvements we made included adding an image slider on the homepage that highlights some of his services. We also included the logos of some of the vendors he uses for back-linking to assist with SEO performance. Instead of having just a list of services like his old website had, we expanded and designed a page for each service and pool cover he works with! His new website also gives the ability to capture contact information for future marketing through a sign-up form, as well as a customized questionnaire for prospects requesting a free quote.

Take a look at the differences in the home pages below and tell me what you think in the comments!


Home Page Before

Home Page After

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